From 27 September 2026, online stores selling goods to consumers in the EU must show a harmonised legal-guarantee notice and, for qualifying products, a durability label. This page explains what the rules require, who they affect, and the fastest way to get your store ready.
What changes on 27 September 2026
Two pieces of EU law come together on this date. Directive (EU) 2024/825 — the "Empowering Consumers for the Green Transition" directive — makes guarantee and durability information more visible to shoppers. Its practical detail lives in Implementing Regulation (EU) 2025/1960, which defines the exact graphics traders must display. The Regulation becomes applicable on 27 September 2026, the same date from which Member States apply the measures transposing the Directive.
For ecommerce, this means guarantee information can no longer sit hidden in your terms and conditions. It must be shown prominently, in the consumer's language.
The two elements you must show
1. Legal-guarantee notice
A harmonised notice reminding consumers that they benefit from a legal guarantee of conformity when goods do not match the contract. For online sales, it is placed as a general reminder on the trader's website. It is consumer-rights information — not a manufacturer warranty badge.
2. Durability label (GARAN)
A product-specific label shown when the producer offers a qualifying commercial guarantee of durability — free of charge, covering the whole good, lasting more than two years, with the information made available to you. It is not added to every product.
Who is affected
Any trader selling goods to consumers in the EU is in scope — regardless of where the business is registered — across most consumer goods, on WooCommerce, Shopify and other platforms. The obligation is about what the customer sees, not which software you run. Genuinely B2B-only sales are treated differently, and some categories (such as food) are outside the scope.
Why implementation is not trivial
A single-language store with a small catalogue can place the graphics by hand. Complexity grows fast with more products, more EU markets, more languages, and different manufacturer guarantees. You then need to decide what belongs at store level versus product level, in which language, and for which products — and keep it correct as your catalogue changes. That is exactly the kind of manual task that quietly slips.
How to get ready
Start with an audit rather than software. Confirm you sell goods to consumers, list the EU markets you serve, find where legal-guarantee rights are currently explained, identify which producers offer qualifying durability guarantees, review your language coverage, and decide who owns compliance. Then choose an implementation that fits your scale.
Not sure where you stand? Run a free, indicative check of your store and get the result by email.
How WarrantyARK helps
WarrantyARK treats EU guarantee information as part of your ecommerce infrastructure, not a set of static images you maintain by hand. WarrantyARK Connect renders the official Annex I notice in the correct one of 24 EU languages, adds the GARAN durability label where it applies (filling in years, brand and model), and lets you control where it appears. After checkout, shoppers can save their purchase into the free WarrantyARK app in one tap — turning a legal duty into repeat-customer loyalty. It is available for WooCommerce today, with Shopify on the way.
See if your store is ready for 27 September 2026
Run a free compliance check, or install WarrantyARK Connect and be ready in minutes.
Check your store → Get the pluginRelated: WooCommerce EU guarantee compliance · The 2026 rules explained · Legal vs commercial vs durability guarantee
This page is general information, not legal advice. For how the rules apply to your specific business, consult the official texts of Directive (EU) 2024/825 and Implementing Regulation (EU) 2025/1960, or a qualified adviser.